Food ASMR: Explained
- Rob Doublé
- Apr 6, 2017
- 2 min read
ASMR is this craze going round the internet...and I'm not talking a passing fad. It's been steadily growing in popularity into an internet phenomenon.
So naturally...where there's the next big craze, ForkMyLife is there early.
ASMR stands for Autonomous sensory meridian response. It is a term used for videos which give that "tingling feeling" for the viewer when watching and listening to it.
It apparently begins at the crown of the head (usually) and sometimes spread through the head, back & limbs.
People claim it causes intense relaxation and used by some people to help in everyday life, or help with insomnia, and maintain general health and well being.
Videos range from massages videos, running water...to kind of weird stuff, like Relaxing Towel Folding.
Think it's that strange corner of the internet no one goes to? You're wrong...relaxing towel folding has over 1.5 million views.
Food ASMR can be boiled boiled down into 2 main strands:
1. Cooking ASMR videos
This is fairly self-explanatory...it's basically sounds and video of food being prepared. Most of the videos are pretty long...and the cooks seem to exaggerate everything for the sound, which I find kind of annoying,
2. People Eating Food
This is where it all starts getting a bit trippy.
There's a big sub-section of ASMR which loves listening to (and I think watching) people eat food.
Forget the preparation..it's straight down to the mouth action for some. Not in a delicate, gentle kind of way...but more when people have a mouthful of food and are eating like a horse.
Don't believe me? Check this out....it's notched up 700,000 views in 3 months.
I think it's fair to say it's not for everyone. Some people can't live without it, some people absolutely can't deal with it. Think of it as the Marmite of the sensory World.
But for those people who do like it, there's definitely a market.
One ASMR artist (if that's the right word?), WhispersRed ASMR, has grown an audience of 277,000 YouTube subscribers off the back of it. So you're not alone if it's for you.
Pretty easy.
All you need is a mic, editing software, and a desire to wait every 3 minutes when cooking to recording something.
So we thoughts we'd give it a go. Here's ForkMyLife's inaugural ASMR video.
Does Food ASMR do it for you? Let us know.
