Avocados: Why I'm excluding myself from this pro-avocado narrative
- Rob Doublé
- Feb 25, 2017
- 3 min read

#1: Why would I buy something I can’t eat that week?
Pretty straightforward tbh. Why would you buy an avocado, just for the torture of having to stare at it every day for like a week, before it actually is ripe enough to be eaten?
Supermarkets sell already ripe avocado do they?
No they don’t.
It’s a con, peddled by the Murdoch media Empire to reinforce the structural privilege which is inbuilt into the capitalist structure of our society. If you want to eat an avocado, just buy the normal ones, and suck up the waiting time for it to ripen.
Don’t waste your money spending more on ‘ripened’ ones which you’re only going to have to leave to ripen anyway.
#2: I don’t like the name Abokado
Apologies for this one if you don’t live in London, but sadly this point is just a reflection of the London-centric metropolitan bias which has become the conventional output of UK media.
There’s basically a new chain which has popped up around London peddling their pro-avocado narrative.

The colour of all of its branding – green. Yes, of course…because all avocados have to be green do they?!
It’s pathetic how this obvious stereotyping is allowed in a metropolitan diverse community. It’s happening right under our noses, and yet that doesn’t stop us queuing up as puppets in our masters’ games, handing over our money to such bigotry.

But the name…Abokado…seriously? Am I the only one who considers the deliberate mispronunciation and misrepresentation of a name completely unacceptable?

It’s clearly been made as a joke – naturally for capitalist profit. Because of course why would anyone care about peoples’ feelings when there’s money to be made?
This chain is growing, and it shouldn’t be. We owe it to ourselves, our children, to stop this.
#3: I'm concerned about the treatment of avocados across the globe
It’s so prolific in our society not to really care about anything beyond our own consumerism, and what benefits ourselves. Thanks Thatcher.

But has anyone given any thought to the reality of what happens to avocados before they reach our over-priced salmon wraps in Pret?
Brutally torn away from their family and friends, thrown into crammed boxes which for god knows how long, made to share confined circumstances with none of us would ever want to be in.
Apparently most people even get it wrong...subjecting Avocados to sub-standard conditions.
They've even started to grow Avocados in isolated and crammed suburban environments - some even indoors! Is that fair? Is it really?!
This issue of avocado trafficking might seem like a joke to you. But it’s real. More real than the cis-normative white-privilege façade of our societal structure which has spawned this cruel relationship between avocado and humankind.
#4: Has anyone ever thought that maybe avocados just want to be left alone?
They want to breathe, experience their own life and decide their own path. It is just ingrained in our mind-set as a nation, unable to shake our imperialist heritage, that whenever we see something, we just want to colonise it?
Not only that...then they have to be subjected to questions about their own existence?!
Yes, Rhodes indeed must fall. We owe it to the avocados.
Want to read more about the anti-Avocado movement? Check- out Ellie's video HERE
Will you stop eating avocados? Tell us.




















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